Anna Rettenbacher — Creative Marketing & Web Design

01 — Selected Work

projects that
deliver.

01 | Social Media · Website

Fotodesign Nina

Fotodesign Nina brought me on to manage their complete online presence — website and Instagram. I translated the photographer's visual style into one consistent digital identity: a clean, image-led website that puts the work front and center, paired with a social media strategy that builds a recognizable feed and grows an engaged community. Each post and page is designed to feel like a natural extension of the brand. The result is a unified appearance that strengthens the brand, supports client acquisition, and connects with the right audience.

Social MediaWebsiteDesign

02 | Typography

Ad Vision

Ad Vision is a custom typeface I designed from the ground up. Working from the first hand-drawn sketches to the final digital letterforms, I shaped a distinct visual language while exploring proportion, rhythm, and character. Every glyph was refined through repeated iteration, balancing individual detail against how the letters behave together as a system. Beyond the craft itself, the project deepened my understanding of type design and how much typography shapes the way a message is read and felt.

Type DesignBrandingFonts

03 | Master Thesis Project

Design Space

For my master's thesis, I created a design space that brings together design patterns for mobile applications in one structured framework. I researched, categorized, and mapped recurring patterns along a set of shared dimensions, making it clear how they relate, where they overlap, and when each one works best. The outcome is a practical tool that helps designers explore, select, and combine patterns for their own projects — turning scattered best practices into a resource that actively supports the design process rather than just documenting it.

UX DesignMobileResearch

04 | Social Media

Stoffliebelei

In the DIY and fabric niche, Stoffliebelei set out to build a warmer, more distinctive brand presence — and I shaped the strategy to get there. Drawing on target-audience insights, I defined a clear content direction that blends inspirational, educational, and product-focused storytelling. Alongside this, I created a matching set of social media assets that make the brand easy to spot across every post. The result is a modern, on-brand look that lifts interaction and supports steady, long-term audience growth.

Social MediaStorytellingContent Strategy

02 — About Me

skills that
bridge.

Design or development? For me, it was never a question of either-or. I've always been drawn to both — the creative side that shapes how something looks and feels, and the technical side that makes it actually work. My bachelor's in web development gave me the foundation, and in my master's I combined web design, (social media) marketing, and project management into exactly the mix I wanted. That blend is still how I approach every project today.

Originally from Salzburg, I've called Vienna home for almost a year now — but some of the experiences that shaped me most happened further afield. A web development internship in Ireland taught me how real projects come together; a study-semester in Portugal, focused on digital typography and interface design, sharpened my eye for all the details. For over six years I've worked in marketing, first alongside my studies and now full-time, always keeping one foot in design along the way. What I love most is bringing all of it together — the eye of a designer, the logic of a developer, the instinct of a marketer — to build online presences that don't just look good, but genuinely connect.

ViennaSalzburgAll around the world